Air Jordan 4 "London"

London Gets an Air Jordan 4 of Its Own

The Air Jordan 4 "London" is a regional edition tied to the city's growing basketball identity. Its arrival also nods to the London Lions, the first British basketball team outfitted by Jordan Brand, giving the pair a connection that runs deeper than a city name on a colorway.

Shaggy Suede and Rust-Toned Contrast

Shaggy gray suede replaces the model's usual nubuck, building the upper in layers of Black, Dark Smoke Grey, Smoke Grey, and Hemp. Rust brown hits the outsole, tongue, lining, and heel branding, while a sandy section of the midsole breaks up the otherwise dark base.

The Heel Makes the Destination Clear

The most specific detail sits behind the shoe. A translucent heel element raises the word "Air" over visible "LDN" lettering, turning the familiar back tab into a compact city marker. Inside, the tongue tag reads "Say Less," another touch that gives the release some local attitude without covering the entire shoe in graphics.

Built for the People Who Know the City

The restrained palette makes the London story something you discover through material and detail rather than a flag-colored theme. Priced at $230 under style code IV6048-001, it is a Jordan 4 designed to feel special in hand while remaining easy to wear across a gray London season.