Disguise x Hormel Foods Costume Collection

Halloween Raids the Pantry

Disguise is building a costume range around Hormel Foods brands that almost everyone can recognize at a glance. SPAM, SKIPPY and CORN NUTS lead the project, turning familiar packaging and logos into wearable jokes for people who would rather arrive as a snack than another movie character.

Built for Groups and Last-Minute Ideas

The agreement covers both costumes and accessories, which opens the door to coordinated food-cabinet groups as well as one-piece add-ons. That flexibility matters for tweens and teens, the audience Disguise specifically hopes to win over with playful humor and household brands that already circulate as nostalgic imagery.

Target Gets the First Serving

The first products reach Target stores across the United States during 2026. Disguise then plans a larger seasonal collection for 2027, expanding distribution through Canada, the United Kingdom, the European Union, Mexico, Australia and other international markets.

Everyday Labels Become the Punch Line

Each featured brand brings its own visual identity, from the blocky SPAM tin to the bright SKIPPY jar and oversized CORN NUTS lettering. The costumes do not need an elaborate story to work. Their appeal comes from seeing something ordinary, edible and instantly familiar blown up into a Halloween outfit.