Levi's 'Keep It Loose' FW26 Collection (ROSÉ Campaign)

ROSÉ Loosens Up the Prep-School Rules

Levi's "Keep It Loose" campaign hands classic collegiate styling to ROSÉ and lets her pull the proportions apart. Wide denim, relaxed layers, and unexpected uses for familiar pieces replace the tidy uniform look of traditional prep. The BLACKPINK artist styled her own outfits, making the campaign feel close to her established off-duty wardrobe.

Two Jeans Shape the Collection

Loose Taper Jeans narrow gradually while keeping room through the leg, and Loose Boot Jeans open into a subtle flare near the hem. ROSÉ pairs them with cropped tops, striped shirts, and oversized outerwear, using longer lengths and stacked layers to change the silhouette. Classic indigo sits beside muted neutral shades rather than one loud seasonal palette.

A Trucker Jacket Changes the Proportions

The Loose Crop Trucker Jacket brings a shorter top layer to the roomier denim below it. Elsewhere, shirts wrap around the waist like belts, jackets sit over the shoulders like capes, and stripes run in competing directions. Those styling choices show how the collection can shift without requiring every garment to be a statement piece on its own.

The Campaign Travels Across Asia

The Fall/Winter 2026 collection reaches Levi's stores and the brand's website starting September 15. Select pop-ups and activations are also planned across Asia, including Tokyo and Hong Kong, with the Tokyo event beginning the same day.