Nothing smartphones (6 new models)

Nothing Plans to Double Its Phone Output

Nothing intends to launch six smartphones in 2027, twice the three models released in 2026. The company describes the goal as a wider range of devices, signaling expansion across more price points or use cases rather than six near-identical replacements.

A Flagship Gap Is Waiting to Be Filled

The 2026 lineup consists of Phone (4a), Phone (4a) Pro, and Phone (4b), leaving room for a new top-end model. Nothing has not identified the individual 2027 products yet, but doubling the portfolio creates space to serve both its successful budget audience and buyers looking for something more ambitious.

More Models Are Meant to Drive More Volume

Nothing is targeting 50 percent unit growth next year and is scaling the portfolio to support that goal. The plan pushes back against the idea that the company is retreating from smartphones to focus mainly on AI devices.

Six Phones Will Test the Brand’s Focus

The expansion arrives while memory prices squeeze the affordable devices that helped Nothing grow. A wider catalog could strengthen the brand, but only if each phone has a clear role; otherwise the company risks trading its recognizable simplicity for a crowded shelf.