Hasbro Legend of Zelda Toys

Hyrule Enters Hasbro's Toy Chest

Hasbro and Nintendo are opening a multi-year toy line based on The Legend of Zelda. The collaboration brings a series built around exploration, action and memorable characters into Hasbro's action and role-play territory, with the first products scheduled to begin appearing in 2027.

Three Six-Inch Figures Lead the Quest

The opening reveal centers on three figures in a six-inch scale, first shown at San Diego Comic-Con in July 2026. Character names and the wider assortment have not been detailed yet, but that scale points to a display-friendly line substantial enough for costumes, weapons and other recognizable Hyrule details.

By combining Nintendo's iconic storytelling with Hasbro's leadership in action and role-play, we're delivering toys that invite fans to play, explore and forge their own epic adventures.

Hasbro Investor Relations

A Franchise Made for Physical Adventure

Zelda has always asked players to discover what lies beyond the next hill, solve a strange mechanism or prepare for another confrontation with Ganondorf. Figures and role-play toys can pull those ideas off the screen, whether that means arranging a shelf-sized scene or carrying a piece of Link's equipment into the backyard.

The First Reveal Is Only the Entrance

Calling this a multi-year partnership makes the initial trio feel like the start of a much larger map. For collectors, the real anticipation now sits in which era of Hyrule Hasbro chooses first and how far beyond the core heroes the line will travel.